Giorgia Zamariola is a social scientist at EFSA who is passionate about social research and risk communication. She obtained a PhD in psychology at the Catholic University of Louvain in Belgium for her work focusing on the relationship between body, emotions, and eating behaviour. As an enthusiastic human-mind and behaviour expert, she truly believes that an audience-first approach to risk communication requires the implementation of social research to understand citizens’ views, values, beliefs, and the cultural factors that influence their perceptions on food-related risks.